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About Us

Known for providing exclusive and finest rugs, Amer Rugs offers a unique product line which has made the brand a globally recognized name for its exceptional quality and timeless beauty. The aim of Amer Rugs is to deliver 'quality without compromise' in all its flooring styles. We use highly skilled craftsmen, state-of-the-art technology, and high-quality materials.

OUR HERITAGE

Amer's journey to where it is today began in 1996 in Jaipur. Initiated with a handful of weavers from the rural regions around Jaipur, AmerRugs quickly spread roots in both domestic and international markets. Our heritage dates back two and a half decades of perfecting the art of making exquisite and quintessentialhand-made rugs.

The unique balance of weight, texture and pliabilitycomes in part from the unmatched creativity of its designers, whose sense of craftsmanship and passion for color consistently produce elaborately detailed designs with intricate features for everyone to appreciate.

GLOBAL REACH

With an endeavoring zeal and spirit to lead the rug manufacturing industry, Amer Rugs with a strong legacy of innovations in yarnhas taken it to the next level of artisanship. With extensive roots in the city of weavers, Amer Rugs has been at the forefront of bringing sustainable and technological innovations to the rug industry. With its beautifully handcrafted rugs for homes and businesses alike, the brand has successfully established its brand name in the international markets.

With the prominent showrooms in Atlanta, Las Vegas, High Point, and Jaipur, Amer Rugs holds a larger share of national and international sales. Over the course of time Amer Rugs has been successfully built a strong and wide community of artisans and weavers who are the biggest strength of the company. With the making of these rugs, we preserve culture and knowledge for the coming generation of artisans. Every article bespeaks a story full of dreams, innovation, creativity, and history.

LEADERSHIP & MANAGEMENT

MAHESH K. CHOUDHARY

Mr. Mahesh K. Choudhary

With a vast experience of 40+ years, Mr. MK Choudhary is now recognized as the global leader of rugs and carpet industry. With just two looms in hands but a strong vision in mind, Mr. Choudhary went on his way to make his dreams turned into reality. He is a pioneering leader in rug industry who works on a traditional approach to keep our heritage and culture alive.

He is a Social entrepreneur whose aim is to uplift the rural community and put enduring efforts to provide a sustainable livelihood to them. The magnificence of Indian carpet weaving industry and the intricate patterns always had been a point of attraction for Mr. MK Choudhary. To give his interest a meaningful direction, he established a small business house in Churu and commenced his journey towards success.

Mr. Choudhary achieved another milestone under the name of Amer Rugs, the subsidiary of Saraswatii Global. The aim behind the establishment of Amer Rugs was to make the trading and export of rugs more lucrative. Mr. Choudhary is the driving force behind every new project of Saraswatii Global. His undying spirit & perseverance motivates one & all to put their best foot forward every time.

Mr. Raj Choudhary

In 2011, Mr. Raj Choudhary stepped in and wanted to build on top of his father's achievements. Hewanted to transform Amer Rugs into a brand that offers aesthetic design collections, catering to an audience beyond India. His clear vision, zeal to work hard on his goals, ability to form right teams, and adequate level of consistency made him a successful entrepreneur in a short span of time.

He earned a degree in International Business Management from Georgia State University. Mr. Rajalways has a passion for business and after completing his studies, he decided to joinhis father, Mr. Mahesh K. Choudhary. He was appointed as the director of Amer Rugs and efficiently takes care of all the operations of the company.

His foresight of investing in the expansion and modernization of the company and infrastructure led to rapid growth in the product portfolio of the Amer Rugs. Once Mr. Raj joined the family business, and since then, there has been no looking back.He came up with various strategies for the brand and always works on creativity and innovation aspects to attain huge sustainability in the international market.

Driven by his entrepreneurial zeal, Amer Rugs is awarded the ISO 9001:2008 certification. The company also earned the prestigious SA8000 certification for adopting high standards in the workplace.

RAJ CHOUDHARY