A quick glance into our design world:

Amer offers a unique creative center with a myriad of programs including Merchandising Display and The Sample Rugs Display programs among others to ensure our customers get an elaborative view of comprehensive designs and collections which have come out after hard efforts of artisans and other teams.

Merchandising Display Programs

Amer Rugs offers merchandise display programs for the comfort of their clients who can easily glance through the diverse rug samples to choose rugs of their choice.

These rug samples drive a seamless shopping experience with a small footprint and come as a great way to show our customers the exact texture, pile height, design, and color of the rugs. Although smaller in size, they are just like the usual rug and are easier to display and present to customers.

Amer Rugs adopted this program aware of the fact that presenting full-size heavy rugs is not an ideal way to showcase a wide variety of rugs. Sometimes, it becomes practically infeasible to display the rugs in their usual sizes. This problem can easily be solved by making use of rug samples.

The Sample Rugs Display Program

Amer Rugs understands that purchasing an area rug is an investment but serving samples to customers can enable them to have a clear view of the color, texture and pile height of a specific rug, which simplifies the rug selection process and minimizes the need for returns.
Our robust sample display program includes samples for each of our rug designs which provide versatile display solutions.
While the program enables retailers to establish a strong presence in the rug business, it also allows customers to easily see the entire rug and judge its quality, pile height, texture, and color. We offer rugs to display in a variety of ways. These are:


1. Ringsets and Blankets

Amer launches a diverse range of Ring Sets and Blankets in the hand-tufted and handwoven collections which are available in eclectic and enchanting colors in varying sizes and varieties.
As the Ring set and Blankets comprise a great way to showcase texture, pile height, color, and luster of the rugs to customers, these products have been launched in multiple textures and sizes.
The two variants available under the collection include 6"Swatch Ring set and 12" Swatch Blanket.
With the Blanket Set, you can display all the rugs of a collection in a single fabric. The various rug designs are attached one after the other to form a blanket.


Display Details:

  • Available in 12''swatch of each design.
  • Price for each blanket set is $20
  • Customer and staff friendly

Collections Available:

The Blanket Set is available for the following collections:

COLLECTION NAME

TYPE

AMANYA

Hand-Tufted

CITY

Hand-Tufted

HUDSON

Hand-Tufted

IDINA

Hand-Tufted

LAUREL

Hand-Tufted

VECTOR

Hand-Tufted

AMBER

Hand-Woven

ANDAMAN

Hand-Woven

ARIZONA

Hand-Woven

BIRKDALE

Hand-Woven

ESTELLA

Hand-Woven

HEAVEN

Hand-Woven

INARA

Hand-Woven

PARADISE

Hand-Woven

AFFIA

Hand-Woven

TROPICS

Hand-Woven

VIVID

Hand-Woven

ELANA

Flat-Weave

HAMPTON

Flat-Weave

NATURALS

Flat-Weave

ZOLA

Flat-Weave

PARAMOUNT

Multi-Purpose

ILLUSTRATIONS

Shag

METRO

Shag

ODYSSEY

Shag

PEACOCK

Shag

2. Ring Set

Ring Sets conveniently allows showcasing of all colours and design options of a collection in a single ring.

Display Details:

  • Available in 6''swatch of each design.
  • Price for each ring set is $25
  • Customer and staff friendly

Collections Available:

The Ring Set is available for the following collections:

COLLECTION NAMETYPE
BOSTONHand-Tufted
IDINAHand-Tufted
LAURELHand-Tufted
TARTANHand-Tufted
AMBERHand-Woven
ARIZONAHand-Woven
BELLAHand-Woven
BIRKDALEHand-Woven
BLENDHand-Woven
ESTELLAHand-Woven
HEAVENHand-Woven
INARAHand-Woven
PARADISEHand-Woven
AFFIAHand-Woven
TROPICSHand-Woven
COLLECTION NAMETYPE
ARTIFACTSFlat-Weave
ELANAFlat-Weave
HAMPTONFlat-Weave
LOFTFlat-Weave
NATURALSFlat-Weave
PRAIRIEFlat-Weave
ZOLAFlat-Weave
DENVERShag
ILLUSTRATIONSShag
METROShag
ODYSSEYShag
PEACOCKShag
RODEOShag
SIROCCOShag
SAHARAPower-Loom

3. Display Rack

We offer excellent quality of Carpet Display Rack which stands ideal for displaying a variety of items which can be placed on various racks. The Display Rack is a cost-effective method which broadens retail display and generates terrific sales per square foot by making perfect use of display racks.

Retailers via display rack can showcase rug samples from multiple collections having a variety of designs and styles.
It is fully flexible and expandable.

Display Details:

  • You have full control on what you want to display and hence you have the option to select the best designs and colours fitting better to your store.
  • The display rack can hold multiple samples so you can showcase a broad selection of your rugs.
  • One can enjoy seamless shopping experience with easy functionality of the display rack.
  • The display rack is customer and staff friendly

Promotional Offer- Order 10 or more rug samples and get a display rack absolutely free (Shipping charges applicable). Utilise your AMER Catalog in combination with the above sample display programs to offer your customers the best selection experience.

4. Furniture Store VIGNETTE Program

Goal: Provide an incentive to furniture stores to place AMER rugs to enhance their furniture displays and increase both furniture and rug sales in store. Rugs sell Furniture!

Program:

  • Dealer receives 20% off floor sample price with 2 rug placement in a display vignette
  • Dealer receives 30% off floor sample price with 3 rug placements in floor display vignettes
  • Dealer receives 40% off floor sample price with 4 or more rug placements in floor display vignettes
  • To receive the discount credit, dealer must submit photos of the floor displays in store.
  • Note: Large multi store dealer programs would potentially need customized solutions and management pre-approval

This program will compliment our AMER CREATIVE CENTER options for store displays.

5. Sample Programs

We offer a wide variety of 18" squares to show the quality, color and construction details of our products

Color Blankets and Ring Sets are available for some collections to show the full assortment of colors and styles available.

All 18" Square samples, Ring Sets, and Color Blankets are priced at $25 each

Any samples may be returned within 60 days for full credit and no restocking charge. The customer is responsible for the cost of shipping samples to and from our Distribution Center in Norcross, GA.

For EXPRESS ORDER PROCESSING include promo code SAMPLES in order notes when submitting a sample order.

SPECIAL SAMPLE PROGRAMS are available for Interior Designers and Retailers.

OUR DISPLAY RACK showcases 40+ samples

Special Offer

Select 40 - 18" samples and SAMPLES ARE 50% OFF and THE RACK IS FREE

Total Package Price* = $49999

Include Promo Code FREERACK40

*samples invoiced at $12.50 each; rack at No Charge

For more information please contact your Amer Rugs Salesperson or our Sales Manager, Jeff Odell at jeff@amerrugs.com